Horticultural polythene product wholesaler XL Horticulture came to Phototropic for a redesign as well as to control their own content with SetSeed.
I came up with a design which reflected the earthy and natural environment their products are used in. Their audience will be more familiar with how their products are used, than how they are made. I therefore felt it was important to identify their audience in this way, rather than focus on the technical background of the products themselves.
The site features a three-colour pallet: sky blue for the header, plant greens for the central section, and earthy brown for the footer. I also incorporated a earthy texture theme throughout as well as utilised a prismatic effect in the header as a reference to the ability of XL Horticulture's products to filter out various light frequencies.
Intuitive, task-based interface
Add images, videos, slideshows and galleries to pages
Interactive calendar to add events in multiple categories
Blog system with authors, categories and comments
RSS feeds for the blog as well as comments
Automatic version control and drafts
We worked with Phototropic to produce our new website. They listened to us and came up with a format we absolutely love. Since launching the new website we have had lots of compliments on how clean and friendly it is, but still very informative. We would recommend Phototropic to anybody.
Ben Vallack is a web designer and filmmaker and provides high quality services which don't cost the earth. Get in touch with Ben: